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Total posts: 2

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5 Ways Digital Signage Transformed Corporate Communications at British American Tobacco Kenya

When British American Tobacco (BAT) Kenya faced declining employee engagement scores and inconsistent internal communications across their Nairobi operations, leadership recognized the need for transformative change. Traditional notice boards and email communications were failing to reach employees effectively, creating information gaps that impacted productivity and organizational culture. The solution came through strategic implementation of digital […]

Published: January 8, 2025

Updated: December 5, 2025

Author: Michael Odhiambo

AI & Machine Learning Cloud Solutions General Interactive Technology IoT & Connectivity Technology Trends Thought Leadership

Digital Signage Trends That Will Define 2025 in East Africa

The digital signage landscape across East Africa is undergoing a remarkable transformation as we enter 2025. From Nairobi’s bustling business districts to Kampala’s emerging tech hubs and Kinshasa’s growing commercial centers, intelligent displays are reshaping how businesses communicate with customers and employees. The convergence of artificial intelligence, improved connectivity infrastructure, and declining hardware costs is […]

Published: January 1, 2025

Updated: December 5, 2025

Author: Dr. Patricia Omondi

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